Know exactly when Google Ads performance breaks.
SpendAlarm monitors your accounts hourly. If conversions drop, CTR collapses, campaigns stop spending, or budgets run out, you'll know automatically—before you lose a whole day of traffic.
Northbeam Search
0 conversions today vs. 7-day avg of 9
Acme Ecom
100% of daily budget spent by 11:30 AM
GrowthOps Lead Gen
CTR dropped 71% vs. 7-day avg
Vertex Software
$0.00 spend all day despite $200 daily avg
The Problem
You can't monitor every account manually.
By the time you notice a broken tracking pixel or a CTR collapse, the budget is already gone. Native Google Ads rules rely on static thresholds that break as seasonality shifts, leaving you blind to unexpected anomalies.
Too many accounts
Manual monitoring breaks at scale.
Found too late
Zero-conversion days go unnoticed until the budget is spent.
Rules don't adapt
Static thresholds trigger false alarms or miss anomalies entirely.
Read-only by design.
- Never modifies campaigns
- Continuous monitoring
- Alerts via Email & Slack
How It Works
Anomaly detection built for Google Ads.
SpendAlarm compares today's performance against your 7-day historical baseline across every connected account. It alerts you only when metrics deviate significantly. No noise, no manual rules.
Zero Conversion Alert
Fires when an account records no conversions after historically generating them. Catches broken tracking pixels immediately.
Budget Exhausted Alert
Fires when an account exhausts its daily budget before 6 PM.
CTR Collapse Alert
Fires when CTR drops 60%+ below your 7-day average. Catches disapproved ads and landing page failures.
Spend Halted Alert
Fires when an active account stops spending by 4 PM. Flags billing failures and accidental pauses.
The Experience
Alerts only when it matters.
You open SpendAlarm before you open Google Ads.
The dashboard shows 12 accounts. 11 are green. One flagged overnight. You know in 3 seconds.
GrowthOps Lead Gen — CTR collapse detected.
Today's CTR is 1.2% against a 7-day average of 4.5%. That's a 73% drop. SpendAlarm caught it at 3 AM and sent you a Slack message.
You open the right account. Not all 12.
You know exactly which campaign to investigate. You don't spend 40 minutes scrolling. You fix it in 10 minutes.
Back to green.
You adjusted the bid strategy. SpendAlarm will confirm normalcy in the next check. Everything else was fine while you slept.
How it's set up
Connect via OAuth
Secure, read-only access. We cannot edit campaigns.
Select accounts
Choose which accounts to monitor. Setup takes 30 seconds.
Receive alerts
SpendAlarm checks your accounts continuously and routes alerts to Slack or Email.
What SpendAlarm catches
Four alert types. All the ones that matter.
SpendAlarm compares today's performance against your 7-day historical baseline and fires when something breaks the pattern. Each alert includes the exact numbers so you know immediately whether it's a blip or a problem.
Acme E-Commerce
0 conversions today vs. 7-day avg of 9
Fires when an account records zero conversions after 60%+ of average daily spend is consumed. Definitively catches broken tracking pixels and disapproved ads.
Acme Ecom
100% of daily budget spent by 11:30 AM
Fires when the account burns through its entire daily budget before 6 PM. Ads go dark — you're losing traffic for hours without knowing.
GrowthOps Lead Gen
CTR dropped 71% vs. 7-day avg (0.8% → 0.23%)
Fires when CTR drops 60%+ below baseline while impressions are still happening. Catches ad disapprovals, competitor offers, and landing page trust failures.
Vertex Software
$0.00 spend all day despite $200 daily avg
Fires when an active account has $0 spend by 4 PM. Catches billing failures, account suspensions, and accidental campaign pauses.
Comparison
Baselines vs. Static Rules
Native rules require manual setup and static thresholds for every account. SpendAlarm detects anomalies automatically using historical data—zero configuration required.
SpendAlarm
- Automatic anomaly detection
- Historical baseline comparisons
- Multi-account monitoring
- Dashboard + Email + Slack alerts
Manual Rules
- Manual setup required
- Static thresholds only
- Per-account configuration
- Easy to miss issues
Start monitoring your accounts.
Connect your Google Ads account securely via OAuth. Setup takes less than a minute.
Support
Frequently asked questions.
What's Next
Product Roadmap
We're starting with Google Ads monitoring and expanding based on feedback from performance marketers.
Current Beta
- Google Ads Monitoring
- Budget Burn Alerts
- Conversion Drop Alerts
- Zero Conversion Alerts
- Email Notifications
- Slack Notifications
- Web Push Notifications
Coming Soon
- Meta Ads Monitoring
- CPA Alerts
- ROAS Alerts
- Landing Page Monitoring
- Tracking Monitoring
- Revenue Intelligence