Catch zero-conversion days
before they waste budget.
There is nothing worse than discovering your Google Ads spent thousands of dollars but generated zero conversions. Catch tracking failures, billing issues, and disapproved ads automatically.
Why do conversions suddenly stop?
A zero-conversion day is rarely just a "bad traffic" day. It usually indicates a critical mechanical failure in your marketing funnel.
Broken Tracking Tags
The most common culprit. A developer pushes a new website update, Google Tag Manager gets disconnected, and suddenly your campaigns are flying blind without conversion data.
Disapproved Ads & Billing
Google's automated compliance bots might flag your landing page, or a credit card might expire. Your spend stops, your traffic stops, and your conversions flatline.
Performance Anomalies
Sometimes tracking is fine, but performance tanks. You are spending your daily budget, but the traffic quality has completely cratered resulting in zero leads and a catastrophic drop in your ROAS. You need to know immediately before smart bidding anomalies completely derails the campaign budget pacing.
Comparison
Baselines vs. Static Rules
Native rules require manual setup and static thresholds for every account. SpendAlarm detects anomalies automatically using historical data—zero configuration required.
SpendAlarm
- Automatic anomaly detection
- Historical baseline comparisons
- Multi-account monitoring
- Dashboard + Email + Slack alerts
Manual Rules
- Manual setup required
- Static thresholds only
- Per-account configuration
- Easy to miss issues
How SpendAlarm catches a drop to zero
SpendAlarm doesn't rely on you manually checking the dashboard.
Hourly Checks
We securely fetch your Google Ads performance data every hour.
Spend Check
We verify if the account is actually spending money today (ignoring paused campaigns).
Conversion Check
If spend is significant but conversions are flat at zero, the anomaly is flagged.
Automated Alert
An emergency alert is immediately dispatched to your Slack or Email.
Get the context you need, not just a generic warning
A good alert provides immediate context so you can decide how urgently to react. Every Zero Conversion alert includes:
- Account Name to identify the affected client immediately.
- Today's Spend to see exactly how much budget is bleeding.
- 0 Conversions confirmed visually to escalate the issue.
Account Acme E-Commerce has generated 0 conversions today.
Start monitoring your accounts.
Connect your Google Ads account securely via OAuth. Setup takes less than a minute.