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Privacy Policy & Data Protection

Last updated: 7/30/2026

1. Introduction

Welcome to SpendAlarm ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (spendalarm.com), use our Google Ads monitoring services, or interact with our web applications and APIs (collectively, the "Services").

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products, or when you participate in activities on the Services.

2.1. Personal Information Provided by You

The personal information that we collect depends on the context of your interactions with us and the Services. The personal information we collect may include the following:

  • Contact Data: Names, email addresses, and professional profiles.
  • Credentials: Passwords, password hints, and similar security information used for authentication and account access.
  • Payment Data: We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (e.g., a credit card number) and the security code associated with your payment instrument. All payment data is stored by our payment processor (e.g., Stripe) and you should review their privacy policies and contact them directly to respond to your questions.

2.2. Information Collected Automatically

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

2.3. Google Ads API Data

When you connect your Google Ads accounts to SpendAlarm, we request read-only access tokens. We strictly use this access to monitor campaign performance (e.g., spend, conversions, CPA) to trigger your configured alerts. We do not modify your Google Ads campaigns. We securely store your OAuth tokens and campaign metadata. You can revoke this access at any time directly through your Google Account permissions or by disconnecting the account within the SpendAlarm dashboard.

3. How We Use Your Information

We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

  • To facilitate account creation and logon process: If you choose to link your account with us to a third-party account (such as your Google account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.
  • To deliver and facilitate delivery of Services: We use your information to provide you with the requested monitoring alerts via email, Slack, or in-app notifications.
  • To protect our Services: We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our terms, conditions, and policies: For business purposes, to comply with legal and regulatory requirements or in connection with our contract.
  • To respond to legal requests and prevent harm: If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

4. Sharing Your Information

We may process or share your data that we hold based on the following legal basis:

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

We do not sell your personal data to third-party marketers or data brokers.

5. Use of Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

6. Data Retention and Security

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Your Privacy Rights (GDPR & CCPA)

Depending on your geographic location, you may have certain rights regarding your personal information, including:

  • The right to request access and obtain a copy of your personal information.
  • The right to request rectification or erasure of your personal information.
  • The right to restrict the processing of your personal information.
  • If applicable, the right to data portability.

If you are a resident of the European Economic Area (EEA) or California, you have specific rights under the GDPR and CCPA. To exercise these rights, please contact us using the details provided below.

8. Updates to This Policy

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

9. Contact Us

If you have questions or comments about this policy, or wish to exercise your data rights, you may email us at hello@spendalarm.com.