Your budget burns. Your ads show. But nobody clicks.
A CTR collapse is uniquely dangerous because everything looks normal on the surface. Your account is not suspended. Your spend is running. Impressions are happening. But Google has quietly limited or disapproved your ads — and almost no clicks are getting through.
By the time you notice conversions have dropped or CPA has spiked, you have already burned your full daily budget on wasted impressions. CTR is the earliest warning signal that your ads have a problem.
Account GrowthOps Lead Gen CTR dropped 71%.
The earliest warning signal in PPC
CTR collapses before conversions drop and before CPA spikes. SpendAlarm detects it with precision:
- Zero Attribution Lag: CTR uses clicks and impressions — both metrics are recorded without delay.
- Statistical Guard: Only fires after 100+ impressions today, preventing false alarms on low-traffic mornings.
- 60%+ Drop Threshold: Compared to your own 7-day baseline, not an industry average. Personalized signal, zero noise.
Catch ad disapprovals before they drain your budget
Monitor CTR collapses, zero spend, zero conversions, and budget exhaustion across every connected account.
Start monitoring your accounts.
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