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Budget Pacing Detection

Know when your Google Ads budget runs out mid-day.

SpendAlarm monitors your Google Ads budget utilization. Once your account burns through 95%+ of its daily budget before 6 PM, you get an automated alert — before you lose hours of afternoon traffic.

Your ads go dark — and nobody tells you.

For many industries, the afternoon and evening hours drive the highest conversion intent. Shoppers browse during lunch, research in the evening, and purchase at night. If your budget runs out at 11 AM, you are completely invisible for the highest-value hours of the day.

Google Ads shows a "Limited by Budget" badge in the UI — but if you are managing 10, 50, or 100 accounts, you are not checking each one manually. By the time you notice, you have already lost the day.

Budget Exhausted 11:30 AM

Account Acme Ecom burned through its daily budget.

Budget Used99.6%
Hours Remaining10.5 hrs

Know exactly when your budget runs dry

SpendAlarm checks your campaign budget utilization hourly. Once it crosses 95%, you get a precise alert with full context:

  • Exact Timing: Know precisely what hour your budget was exhausted.
  • Account-Level View: Monitors total budget across all enabled campaigns in the account.
  • Zero False Positives: Only fires before 6 PM — accounts that exhaust budget in the evening have had a full day of serving.

Stop losing afternoon traffic silently

Monitor budget pacing, zero spend, zero conversions, and CTR collapses across every connected account.

Start monitoring your accounts.

Connect your Google Ads account securely via OAuth. Setup takes less than a minute.

Zero Conversion Alerts
Budget Exhausted Alerts
CTR Collapse Alerts
Spend Halted Alerts

Free beta • No credit card required